Elon Musk’s X Corp, formerly known as Twitter, has asked a Florida federal court to dismiss a trademark-infringement lawsuit brought by a legal-marketing agency over its use of the letter “X.” X Corp argued that its rebrand would not cause confusion with X Social Media, stating that it has “peacefully coexisted for years with hundreds of other registered X-formative trademarks” and that no trademark owner has “exclusive rights” to the letter. X Social Media, an ad agency focused on recruiting plaintiffs for law firms pressuring mass-tort lawsuits, sued X Corp in October, arguing that Musk’s rebrand of Twitter to X in July has confused consumers and caused it to lose revenue. X Corp said that the “X Social Media” trademark was weak and that customers could easily tell the difference between it and X Corp’s branding.
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