What is a Trademark? Understanding the Basics and Its Importance
A trademark is a symbol, word, or combination of both that identifies and distinguishes the goods or services of one business from those of others. Think of a brand’s logo or a specific tagline. The primary purpose of trademarks is to protect consumers from confusion and help businesses establish a unique identity in the market. […]
Navigating Trademark Applications in Canada: CIPO’s Requirements and Strategies for Success
The Canadian Intellectual Property Office (CIPO) maintains stringent requirements for trademark applications, with approximately 75% of submissions triggering an examiner’s report. Notably, nearly 65% of these reports cite objections rooted in insufficient description. In response, brand owners and foreign representatives frequently engage Canadian trademark agents to review descriptions before filing, aiming to preempt specificity issues. […]
