Elon Musk Fights Trademark Infringement Over the Letter X

Elon Musk’s X Corp, formerly known as Twitter, has asked a Florida federal court to dismiss a trademark-infringement lawsuit brought by a legal-marketing agency over its use of the letter “X.” X Corp argued that its rebrand would not cause confusion with X Social Media, stating that it has “peacefully coexisted for years with hundreds of other registered X-formative trademarks” and that no trademark owner has “exclusive rights” to the letter. X Social Media, an ad agency focused on recruiting plaintiffs for law firms pressuring mass-tort lawsuits, sued X Corp in October, arguing that Musk’s rebrand of Twitter to X in July has confused consumers and caused it to lose revenue. X Corp said that the “X Social Media” trademark was weak and that customers could easily tell the difference between it and X Corp’s branding.

Read the full article here https://www.reuters.com/legal/litigation/x-corp-calls-x-trademark-lawsuit-shakedown-dismissal-bid-2023-12-05/